Charities target the elderly and dying for bequest dollars.
In a shocking turn of events, it was discovered via the undercover reporting of the esteemed Jonathan Marshall that organisations across Australia, many providing some of the most important services to the country were:
- Taking a strategic view of their funding requirements
- Doing everything they can to make sure they tell their story in the most efficient manner to the right people in order for those people to make an informed choice about the money they spend
- Were sharing knowledge on best practise to help make sure they weren’t wasting time and money
Not only this, it was discovered during a shocking get-together in Australia’s Gold Coast that they were endeavouring not to take themselves too seriously in the process.
The secret event was arranged via a range of clandestine methods that our journalistic hero was able to crack. These methods included (but may actually include many more secret methods beyond the reach of mere mortal journalists):
- Use of undercover websites such as www.fiaconference.org.au
- Secret advertising in places only known to a small minority such as professional magazines and big banners all over the conference venue
- Other secret, untraceable communications tools such as emails and conversations between delegates
Among the discoveries that will shock journalists across the land were items that include:
- Charities using underhand tactics such as wishing people happy birthday – actually on their birthdays indicating that organisation may actually keep records of the people they talk to
- Charities actively talking to people that may actually die at some point, even talking to them about the fact they may actually die one day and may like to do something useful with their money beyond giving it to ungrateful kids
FUNDRAISERS URGED TO FOSTER SPECIAL TIES
In more shocking news it was discovered that charities actually may use colours in the process of recording information about the people they speak to. It will come as a surprise to many potential donors that their information has been given a colour, a colour that they may not even have been consulted on. Our under-cover reporter discovered real-life situations where donors had been given colours that they were known not to like.